Vancouver outdoor clothing brand makes waterproof denim jeans

They also repel dirt.

It’s no secret that water and denim don’t mix; When regular fabric gets wet, it wrinkles, itches, smells a little and starts to weigh you down because wet denim is heavier. It also takes forever to dry.

Overall, denim and rain are a bad combo that doesn’t bode well for Vancouverites who live in jeans all fall and winter.

However, Vancouver-based outdoor apparel brand Duer has created the ultimate pair of jeans that upholds our city’s love of denim while combating the inhospitable denim climate.

The Stay Dry Performance Denim Pants look just like any other jeans, they come in different fits like slim fit and boot cut, but are treated with a special coating that repels water and dirt.

The cotton, polyester and lycra blend is treated with DWR (durable water repellent) which reduces the surface tension of the fabric so water rolls off immediately. It’s the same treatment used on most Gore-Tex products like raincoats and windbreakers, but it doesn’t affect the overall finish of the garment, it still looks like denim.

Due to the two percent Lycra in the fabric blend, there is some stretch and reinforced seams help the generally stiff garment provide a full range of motion for people who want to ride a bike, skateboard or even hiking in jeans. The denim is also treated with moisture-wicking applications for odor neutralization and sweat management.

In addition to pants, Duer made denim jackets with the fabric. Thus, between the jeans, the jacket and a pair of Vessis (the other Vancouver brand that triumphs over the rain), no one will ever need a raincoat or an umbrella again.

Duer has also just launched a new winter denim collection that features Fireside Jeans, which weave denim and fleece into a single layer for bulk-free warmth. It is also treated with the same DWR as the Stay Dry jeans.

Previous Ideanomics Launches Product Design Studio to Create Next Generation of High-Performance Electric Mobility and Charging Solutions
Next You mispronounce all German car brands