Streetwear brand Noah has released a clothing capsule in collaboration with official Jimi Hendrix store, Authentic Hendrix, bringing 70s-inspired style to fans. Shop at Noahny.com.
The brand states:
“Before leaving us at the age of 27, Jimi Hendrix gave us one last gift: a recording studio in downtown New York called Electric Lady. It would have been the only artist-owned studio at the time and did not officially open until weeks before his untimely passing. Since then it has hosted generations of legendary artists – including Stevie Wonder, Led Zeppelin, the Clash, Patti Smith, David Bowie, the Soulquarians and Jay-Z.
“What suits us. It’s a diverse group of artists who have each made music again – reflecting the many ways we admire Jimi Hendrix and how his legacy seems to transcend time and space.
“This season, Noah is proud to present a capsule collection in homage to Jimi Hendrix and his uncompromising pursuit of his creative vision.”
Merchandise includes a skateboard deck featuring Axis: Bold As Love album cover, “And The Gods Made Love” signature t-shirts and sweatshirts, and vintage flower prints of Woodstock.