Specify automatically collects, stores and distributes your tokens and design assets – TechCrunch

Meet Specify, a startup building a common language for Figma and GitHub. Specify acts as a central repository and API for your design tokens and assets. In other words, designers can update the canonical Figma files and the changes will be reflected in the GitHub repositories.

The start-up raised a $4.6 million (4 million euros) funding round led by Eurazeo. Bpifrance’s Digital Venture fund, 360 Capital and Seedcamp are also participating. Some business angels have also invested in the company, such as Clément Vouillon and Didier Forest.

When organizations start taking design seriously, they want to create a design system with a unified style for buttons, icons, fonts, logos, colors, and more. For example, the login page is completely different on Facebook, Twitter, Gmail or Pinterest.

And yet, it often remains a manual process for designers and developers. Designers create documentation pages with design tokens and assets in Confluence or Notion. Developers then have to manually check the documentation and make sure they’re using the latest stuff.

Picture credits: Specify

Specify acts as a central repository for your tokens and design assets. You first connect Specify to one or more sources, as well as one or more destinations.

For example, you can directly retrieve information and data from Figma files. Designers can update anything in Figma and the changes will reflect in the Specify repository. Specify acts as the only source of truth.

But changes can also appear faster in your application. When something is updated, Specify can automatically create a pull request on GitHub – there’s a CLI too. Developers can accept changes with one click. This way colors, logos, fonts and more are updated without any manual work.

Specify doesn’t want to limit its product to Figma and GitHub. There will be more data sources down the road, such as Dropbox and Google Drive. And Specify will be able to update more destinations, such as Notion. The ability to push a design change to multiple destinations could be particularly useful.

The product vision is clear. Specifying wants to become the unifying cement of design teams. “With our approach, we consider our product quite similar to Segment, but for the design,” co-founder and CEO Valentin Chrétien told me.

Picture credits: Specify

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