Nigeria’s Pioneering Skateboard Brand WAFFLESNCREAM Celebrates 10 Years

Press statement –– As Nigeria’s first skate brand established in 2012, it is with the utmost gratitude that we celebrated our 10th anniversary on April 3rd. It was an incredible journey filled with surreal opportunities and culture-defining milestones.

Over the past decade we have had the opportunity to collaborate with brands such as Alara, Oscar Deen, Homecoming, Nolly Babes, Patta, Engineering Sports, renowned Nigerian artist, Jimi Solanke and many more.

Over the years, we have spearheaded the growth of skate culture in Nigeria by supporting young people who have the interest and talent for the sport. wow. as a skateboarding community, held the first-ever Go Skate Day – June 21 (a day dedicated to celebrating the sport in communities around the world) – in Nigeria in 2017 and has since grown into an annual event that has never has only gotten better every year. The 2021 edition was the most important because it lasted 10 days before the actual day. It included crews from all over Africa, a series of exciting events and a skateboard competition with a grand prize.

In an effort to continually encourage and grow the skate community, we decided to support female skaters here. Inspired by Blessing Ewona, the first notable Nigerian skateboarder and founder of the all-female skate team, Dencity, we released Ble-Ble magazine. This project aims to foster inclusivity in the sport and empower other female skaters.

A major highlight of this decade-long journey was facilitating Henry Okwubuasi’s journey to becoming a professional skateboarder. Henry’s incredible work ethic and undeniable talent has since become a major inspiration to young people beyond the borders of Lagos, hence our full support and appreciation. To celebrate him being the first black professional skateboarder in Nigeria, a skate video titled “GLORY” was made to highlight his journey and victories in the community.

Henry Okwubuasi

We have regularly held quarterly skate jams which encourage healthy competition and promote skate culture in Nigeria. Our VIBES platform, which usually goes hand in hand with our skate jams, is a series that was launched to showcase the best DJs and musicians in the scene, promoting the Lagos underground scene – a gathering of young Nigerians from all walks of life. different people who helped nurture this subculture.

As there is no designated space for skating in Lagos, we are delighted to announce our partnership with Freedom Park which aims to establish the WAF Skate Park. This one-of-a-kind project in Nigeria hopes to be an avenue for youth development, cultural and intergenerational development.

We are forever grateful to the community we have built and which has helped us grow over the years. As our team’s Senior Creative Designer, Addy, said in an interview with Bounce Networks, “Everyone sees waf. from the outside and it looks fresh and flying and clean but there is a lot going on behind the scenes. There have been many sleepless nights, blood, sweat and tears. People worked tirelessly. It was crazy. If this was something that had been done before, it would have been much easier to draw inspiration from or learn from others, but this is unprecedented, at least here in Nigeria. It’s just that we failed to move forward. This dedication to what we do is what has kept the fire and the brand going.

Thanks to our incredible team and our sponsors – Power Horse and Jameson – our 10th anniversary party, which took place on April 9th, was filled with overwhelming love and support from our community. It was amazing to be surrounded by those who have been part of our journey celebrating the brand and its achievements.

We look forward to the next decade and beyond as we set new standards, achieve even higher goals, grow our community and expand our reach.

At 10 more years of waf!

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About Leonard J. Kelley

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