Young creatives reimagine Swatch’s iconic brand in a monogram design

This year, the youth-led organization PROSPECT 100 has teamed up with iconic Swiss watch company Swatch to reimagine branding in the form of a monogram. Young creatives under the age of 25 from around the world have been invited to enter a global design competition to reinterpret the original monogram logo. In the world of luxury design and branding, monograms have taken over

The top finalists were selected by star juries, including prolific sneaker designer Salehe Bembury, graphic design icon Paula Scher, longtime Dior collaborator Zhang Huan, Off-White collaborator Zoow24 and Nike collaborator and typographic artist TYRSA. Before the judges could pick the winners, voting was open to the public, giving 40,000 people the chance to make their decision from around the world.

PROSPECT 100 co-founder Alexandre Daillance commented on this year’s creative efforts saying, “It has been a real honor for us to organize this incredible competition with Swatch. Swatch is one of the most iconic brands in the world, and for thousands of young designers to have the opportunity to work with it is immense. The relevance and prestige of the jury also made this competition even more special and exciting for all participants. Overall, this contest is a great example of what PROSPECT 100 is all about – partnering with the most amazing brands and companies to create unprecedented opportunities.

This year’s winner is Christopher Sardo, a student at Parsons School of Design, who received a cash prize of US$10,000 and the opportunity to start working on a collaboration with Swatch. Check out the top final designs from this year’s PROSPECT 100 Global Design Competition above.

In other design news, Period Correct and Medicom Toy have teamed up for a race-inspired BE@RBRICK.

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