What’s new with the new 1000 skis from the Bunch ski brand?

The boys who are the Bunch – known for doing things a little differently – are dipping their hands into the game of ski-making. | 1000 photos of skis.

For those of you who have been paying attention In the weird ski corner of Bunch, you might have noticed a few whispers about Alex Hackel, Pär ‘Peyben’ Hägglund, Magnus Granér and Lucas Stål Madison changing ski sponsors this year. Well the news is true, but there is a lot more to it. The young ski visionaries, known for their aesthetic shorts and their disdain for skiing with poles, decided to go all out and create their own ski brand. Enter 1000 Skis, a brand new Swedish outfit dedicated to changing the way the ski industry works. In the words of Hägglund, 1000 Skis is “a brand for contemporary skiers”. So, do they make their own skis? Costs. But what’s really cool is the way it’s done. The brand wants to find a solution to the problem of sustainability in skiing and share what it learns with the world.

The punk-rock vibes of skateboarding that permeate Hackel, Hägglund, Granér and Madison ski in front of the camera in their vision of starting a new business. With experience in the industry, working with some of the biggest ski brands on the planet, filming feature films and learning firsthand behind the scenes how the ski world works, they wanted to do something new. Hackel remembers that when his contract with ON3P expired last year, he was on the phone with the rest of the team and they said to him: ‘don’t sign another one, we are starting a ski business’. From there the ball rolled and skiers put their hearts and souls into creating a ski brand that would allow athletes to take ownership of the industry and create products that they could truly support. “I mean how cool is it that our next member of the athletic team gets the DM from @skimanguy asking him to be on the team?” Hackel says, indicating just one of the many ways they want to go against the grain of the traditional ski industry.

1000skis starts off with a strong focus on sustainability. | 1000 photos of skis.

From the day 1000 Skis were born, athletes wanted to focus on sustainability – an issue they all agree is one of the biggest challenges the industry faces. today. Skis just aren’t made in a way that’s good for the Earth, whether it’s harmful materials, emissions from manufacturing and shipping, or the relentless creation of waste. With lessons learned from their combined past experiences, a very open mind and a lucky connection in an ongoing research study with RISE (a Swedish national research institute that examines biomaterials and methods of sustainable manufacturing), they decided to do it right from the start. the beginning, knowing full well that they will learn a lot along the way.

So what kind of ski are we talking about? The skis are all made in the Swedish ski factory in Åre, chosen because it is one of the most advanced ski building facilities in the world (the factory already makes skis for RMU and a handful of skis). ‘other indy ski brands). The location also allows them the easiest access to modified designs. In fact, Granér lives a few minutes from the factory gates and will often peek inside to see what’s going on. The award-winning facility uses 100% hydroelectric power and all waste is recycled or reused in a sustainable manner. Currently, the skis are made from conventional ski manufacturing materials, but Granér says they and the factory are already experimenting with promising new products as being a good balance between feeling good on the snow and making the Earth a little bit better.

The team seems excited to kick off: CEO Anton Pohjolainen, Alex Hackel, Pär Hägglund, Lucas Stål Madison, media mastermind Alric Ljunghager and Magnus Granér. | 1000 photos of skis.

This winter, 1000 Skis offers three ski models: a park ski, an all-mountain ski and a powder ski. All three models come with the exact same solid red topsheet – an intentional move meant to encourage timelessness in skis and a gesture that skis are not meant to be thrown away after a season of use and replaced when the next year. model comes out. Granér says: “We have the vision to become something for everyone, not just a niche ski brand. We want to do this by being better than the other options.

The skis are all relatively soft and meant to inspire a playful skiing style. I mean come on, did you watch any of these guys ski? Hackel says: “We are not trying to be a brand for freeskiers, we want to create a ski for the everyday skier, for the outdoor enthusiast, really for anyone who wants to be on the snow. Look inside any of the three models and you won’t find anything crazy in terms of design and materials. Instead, the athlete’s accumulated experience led him to choose simple materials known to simply work: wood, fiberglass, and metal, all in a form suitable for freestyle. However, while at first glance they may seem very ordinary, Hägglund assures us that flex and pop are something else. The skis will be available direct to the consumer on 1000skis.com, and range from € 700 to € 850, including shipping.

The brand will launch this winter with three models, all three more than capable. | 1000 photos of skis.

Over the next 12 months, the crew has a lot to learn. Hägglund says: “We are all excited. Happy. Confident. We are going at full speed. We can’t wait to see what happens when our customers first ski them. When we first rode them we were convinced, but the customers are the ultimate test. “

Hackel intervenes: “The next 12 months are all about learning. About customers. About the brand. About our product. We will learn and adapt. We want to know more about the sustainability of production and we will adapt accordingly. Finally, we want to share this knowledge.

It’s refreshing to see this kind of energy and dedication to doing things differently in the industry, and we’re excited to see some red topsheets in the lineup this year!


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