The Tesla brand is attracting more and more Republicans

A new survey shows Tesla is gaining traction as a brand with Republicans after being the darling of Democrats for years.

In general, Tesla buyers and electric car buyers have always been more likely to be Democrats than Republicans.

Individuals on the left are generally more cautious about the environment, although concerns about climate change have gradually gained ground on the right in recent years.

But EV buyers tend to be more Democrats than Republicans also due to market incentives.

This is due to blue states like California implementing stronger incentives to encourage the purchase of electric vehicles than red states.

California is still Tesla’s biggest market in the United States, but since the automaker moved its headquarters to Texas, the automaker is making progress with the Republicans.

A new survey shows a major three-point increase in the number of Republicans considering a Tesla as their next car in just one month (via CNN):

Surveys by research firm Morning Consult show that in January about 22% of Democrats were considering buying a Tesla, while 17% of Republicans were considering buying one. And that gap has narrowed – Republican consideration to buy a Tesla has increased about 3 percentage points just since the December survey..

That’s when it comes to taking action and planning to buy a car, but even more surprisingly, Republicans now trust Tesla more as a brand than Republicans. Democrats:

And Republicans are slightly more likely to trust the Tesla brand, 27% versus 25% among Democrats.

It comes as Tesla CEO Elon Musk has stepped up his criticism of the Biden administration in recent months.

Over the years, Musk has mostly stayed away from politics, and while he was critical of the government during Trump’s administration, that doesn’t compare to his current comments about Biden, which he even called “a wet sock puppet in human form”. .”

This rhetoric is making him increasingly popular in conservative circles and alienating some longtime progressive supporters – many of whom now say they support Tesla and not Musk.

Electrek’s Grasp

The fact is, buying an electric vehicle makes sense, regardless of your political views.

Electric vehicles are simply a better transportation solution than vehicles with an internal combustion engine.

It seems that if your political views were creating barriers to buying electric vehicles, it’s getting easier and easier for you to get past them.

However, on the other hand, I’m definitely hearing more and more people on the left say they wouldn’t buy Tesla because of the way Musk is behaving these days. This is certainly a consequence of the polarization of political discourse in recent years. There’s this constant aura of “if you’re not on my team, you’re the enemy”.

It’s their choice, and luckily there are plenty of EVs to choose from.

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