Shaun White Launches New Whitespace Gear Brand

Pro snowboarder Shaun White has three Olympic gold medals and more X Games gold gear than any other athlete, but he’s about to tackle another achievement: launching a brand of equipment and clothing. In partnership with outdoor retailer Backcountry, White is launching Whitespace, a new gear brand inspired by the unique snowboarding culture. Whitespace will eventually offer a wide range of products, including equipment and clothing for snowboarding, mountain biking and hiking, as well as everyday clothing. But first, the brand starts with an object that White knows well: a snowboard. Today the label released the limited edition Whitespace Freestyle Shaun White Pro Snowboard, and the response has been enthusiastic. So much so that it is already exhausted.

As you’d expect, the board that bears his name was designed with input from White, and it’s tuned to rip the halfpipe, his primary event on the mountain. The 156cm board features a directional twin shape, camber profile and mid-stiff response that suits intermediate to advanced riders. Each board is hand numbered (50 will be produced in total), comes with a serial number for authentication, and bears White’s autograph front and center. Once shipped, the boards will be wrapped in a black leather band embossed with the Whitespace logo.

And if you’re worried that this painting is just a marketing gimmick, White gave it a major vote of confidence. He will drive one when he travels to the 2022 Winter Olympics in Beijing in February.

Benjamin Kuhn

If you haven’t been able to get your hands on one of White’s boards, Whitespace will have more gear and apparel on the way soon. According to a press release, the company plans to launch a line of outdoor apparel, snowboarding gear, and casual wear later this year. Everything will be available for sale on the Backcountry website. Although photos and line information have yet to be released, White hinted that it would be an eclectic mix inspired by various action sports influences.

“What makes action sports so amazing is that it’s a melting pot for music, art and culture,” he said in a press release. “I’m excited to bring my competition, training, and design experiences together to create gear that authentically represents action sports.”

For more information on the board and the Whitespace brand, visit Backcountry.


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