RYU Apparel brings in-house customer support services, building brand loyalty

VANCOUVER, BC, April 21, 2022 /PRNewswire/ – RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYA) (“RYU“or the”Company“), creator of award-winning urban sportswear, is pleased to announce that it has integrated customer service from its flagship product Vancouver retail location on West 4and. Efficient March 30andwhat was previously outsourced will now be managed by a team of RYU employees trained in customer service, raising the bar for customer service and accountability.

This new internal department will be supervised by Customer Care Lead, Tiffany Nguyen, formerly of LuluLemom (NASDAQ: LULU) who brings many years of retail management and customer service experience to the role. To provide each customer with more personalized attention, each support ticket will be routed to an RYU employee with first-hand knowledge of company policies and products.

The goal of this new department is to extend the company’s legendary in-store service to its online support, which aligns with its marketing strategy to create more synergy between the online shopping experience and offline. Customers who have a positive experience, especially when contacting the support team, will drive brand loyalty and generate positive word-of-mouth.

The company takes a phased approach to ensure a smooth transition, focused on intentional listening, curiosity and urgency:

Stage 1 will focus on training the team to improve resolution quality (vs. closing cases as quickly as possible). Protocols for difficult areas will also be covered. Loop, a Shopify integrated platform, will be set up to automate returns and exchanges.

Phase 2 will focus on closing benchmarks and setting targets to continually improve performance against the standards established in Phase 1.

Phase 3 will include the rollout of the new live chat feature, making response times immediate so customers can potentially receive real-time assistance.

“Bringing customer service under our roof will allow us full control over the experience, delivering a much higher level of service to our customers,” said RYU’s CEO. Cesare Fazari. “Our West 4and is known for its impeccable sales and service culture, so it only made sense to entrust it to her. This is another strategic move aimed at bridging the gap between online and in-store commerce while developing and strengthening loyalty to the RYU brand. »

About RYU Clothing

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award-winning brand of urban athletic apparel and accessories designed for active lifestyles. Designed without compromise for fit, comfort and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Disclaimer of Forward-Looking Statements

Neither TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is defined in the policies of TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this release. Press.

This press release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information may include, but is not limited to, statements based on current expectations involving a number of risks and uncertainties and are not guarantees of RYU’s future performance. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in RYU’s inability to raise the necessary funding to enter into and make payments under the proposed definitive agreements; (ii) RYU’s failure to obtain necessary approvals with respect to the proposed arrangements, including approvals necessary to issue the RSUs; and (iii) the inability to restructure and transform its business as needed. Actual results and future events could differ materially from those anticipated in this information. These written and oral forward-looking statements and all subsequent forward-looking statements are based on management’s estimates and opinions as of the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.

SOURCE RYU Clothing Inc.

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