Nyjah Huston’s new skateboard brand Disorder Skateboards replenishes decks and launches new graphics for the Olympics
Top street skateboarder and future Olympian Nyjah Huston rides his own bespoke board, originally created by Huston and legendary boardsmith Paul Schmitt. For years, skateboarders have asked Huston how they can get their hands on Huston’s favorite form of board – and now, with the launch of Huston’s own brand, Disorder Skateboards, they finally can.
Huston actually launched Disorder Skateboards on June 25 with the “Apocalypse” graphic – and the decks were fully sold within two hours of launch.
Each replenishment will consist of a limited graphical drop until the boards run out. Today the brand launched a new ‘States’ graphic, the same deck Huston will be riding at the Tokyo Olympics later this month. Huston will sign the first 100 boards sold.
Disorder Skateboards is intended to invoke the expressive, individualistic and rebellious nature of skateboarding. “As skateboarders we’ve always been rebels,” Huston wrote on Instagram. “We see life and our environment in a different way.”
Huston has been tweaking minor aspects of his bridge shape for years – he made it a little less concave, with a softer nose and heel – but overall it has worked out just fine for him. See: six world championships, 13 X Games gold medals, six SLS Super Crowns and three ESPY Awards for best male action sports athlete.
“It’s pretty good classic form and good overall form for people,” Huston said. “When it comes to skateboards it’s tough because it’s really a personal preference. Some people will like shapes and sizes that are different from others. So I wanna take mine out and tell people it’s actually my shape, it’s not like it’s some crazy shape that’s all different and weird, it’s something for sure. which most people would be pretty excited about.
Huston, 26, had ridden for Element Skateboards when he was an amateur skateboarder – the company became its first sponsor in 2007 – and returned to the team as a pro in January 2011. In January 2021, he announced on Instagram that he and the company were going their separate ways and that “new beginnings are being made”. This led to months of speculation on which company Huston would ride for before announcing Disorder in late June.
Disorder Skateboards manufactures boards in four different sizes: 8 “, 8.125”, 8.25 “and 8.5”. Given the technical nature of his riding, it’s no surprise that Huston sits at the narrow end of the spectrum, driving an 8.125 ”, which he prefers for the balance between being light but also strong enough. to ride on big rails.
“I’m excited to have my shape out there so other people can ride and see and hear how they like it,” Huston said.
Disorder is not Huston’s first foray into entrepreneurship; Based on their experience of a few years in Puerto Rico, Huston and his mother, Kelle, founded the nonprofit Let It Flow to repair wells and provide safe drinking water around the world. Tony Hawk joined them on a trip to Ethiopia, where they repaired 15 wells.
Huston is already a skateboarding megastar, but as he prepares to compete for Team USA in Tokyo as skateboarding debuts on the Olympic stage, his star has arguably never looked brighter.
“It means a lot to me to kick this off at the perfect time, I guess you would say,” Huston told me. “Being there at the Olympics skating the board that’s actually mine and a business that me and my pals started. It’s a special feeling and it’s just more motivation to go out there and kill him.
Huston said it was important for him to be a positive role model for the children who will be in his role 10 years from now. Granted, he’s a competitor from start to finish, in fact he’s the most successful skateboarder on the planet. But he recognizes that going for gold in Tokyo is only one aspect of competing on the Olympic stage.
“There will probably be a lot of people and a lot of kids watching it who’s never skated before and just learning it,” Huston said. “What I have to tell them is that skateboarding is the funniest thing in the world. What if someone loves it as much as I do… and has as much dedication as I did when I did. was a kid to train hard and go out and really skate on your own and just have that dedication to learning new tricks, you can be in the same position.
After all, says Huston, skateboarding is one of the most accessible sports in the world.
Although he travels to Tokyo hoping to win a gold medal for the United States team, which would undoubtedly be a highlight of his highly decorated 15-year career, Huston also hopes to inspire kids around the world to take a board and follow his footsteps. Now, if they want to, for the first time, they can literally pick up his plank.