With trends changing almost every year, the apparel industry is probably one of the fastest growing areas. In fact, people’s tastes and preferences tend to be unpredictable and volatile. For this reason, it can be extremely daunting for aspiring business owners to establish themselves in the fashion business. On April 5th, a children’s brand intended to expand style choices for parents across America will finally launch.
According to Jaime and David Johnson, the founders of Fletch™, the creation of their brand began with a vision inspired by their son, Fletcher. In fact, their clothing line is named after their baby boy. “After he was born, we quickly realized that bamboo was our favorite material for jammies. The material is breathable, stretchy and was the easiest on Fletcher’s eczema,” they said.
Unlike other typical models on the market, this promising clothing line offers a range of sets with fresh and courageous prints. With cool, unique and durable pieces, this emerging brand proves that being fashionable doesn’t mean giving up on comfort and quality.
“After looking for cool boys pajamas, we ended up with the same themes at every major retailer: dinosaurs in just about every color imaginable, sports of all kinds, and a few solid colors. Pajamas don’t have to be boring, and they don’t have to be in the same tired themes that everyone has created for our little guys,” Jaime and David Johnson explained when told. asked what motivated them to create their brand.
“We believe in designing pajamas with epic prints that can easily go from sheets to streets, from headboard to skateboard, and from bed to brunch or hanging out with your best friends. We take inspiration from the surf and skate community and create the highest quality bamboo pajamas so even the most sensitive-skinned kids will approve,” the founders added.
On a mission to revolutionize the kidswear industry, Fletch™ brings a whole new take on pajamas and other kidswear. Bamboo children’s clothes have been all the rage in recent years because they are gentler on babies’ skin. However, many top brands leave a lot to be desired when it comes to durability and quality. As parents themselves, the founders know that sustainability is one of the top considerations when shopping for baby and kids’ clothing. Fletch™ promises durable, high-quality bamboo pieces that are gentle on skin. Their sets are made of a thicker material, designed to last longer and be easier to play.
Fletch™ plans to expand its product line to matching blankets, swaddles, bibs and crib sheets for its nursery collection to ensure parents have better options when it comes to style choices and self-expression for their toddlers.
In the years to come, Fletch™ envisions becoming a powerhouse that promotes style, prioritizes comfort and safeguards quality. Indeed, we can expect a lot from this brand that continues to create the coolest boys’ pajamas on the planet.
Company Name: Fletch
Contact: Jaime Johnson
E-mail: Send an email
The country: United States