Mike Tyson’s cannabis brand makes ear-shaped gummies called MIKE BITES

Twenty-five years after the “Bite Fight” that left Evander Holyfield without a piece of his cartilage, Mike Tyson is marketing edibles in the shape of an ear.

“Sacred ears! They are finally here! Go get your Mike Bites now,’ Tyson’s cannabis brand, Tyson 2.0, announced on Twitter on Tuesday.

The weed erasers are shaped like an ear with a cutout where Tyson, 55, bit off a piece of Holyfield’s ear during the infamous 1997 fight that cost the undisputed heavyweight champion his license boxing and a fine of more than $3 million.

It’s unclear exactly when the edibles will be available, or how much they’ll cost. Tyson 2.0 products are sold at marijuana retailers in Nevada, California, Massachusetts and Colorado.

“Sacred ears! They are finally here! Go get your Mike Bites now,’ Tyson’s cannabis brand, Tyson 2.0, announced on Twitter on Tuesday.

The product is a reference to the infamous moment Tyson bit off a piece of Evander Holyfield's ear during a championship game.

The product is a reference to the infamous moment Tyson bit off a piece of Evander Holyfield’s ear during a championship game.

The Brooklyn, New York native launched his cannabis company in November 2021. Along with being the co-founder of the company, he is the chief brand officer.

“Cannabis has always been a big part of my life,” Tyson said.

“Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also looking for relief,” he added.

Tyson 2.0 offers several strains ranging from light potency to high potency. Marijuana pre-rolls packaged with Tyson 2.0 strains typically sell for $11, while the one-ounce pre-packaged bag sells for $90.

The company also plans to launch its products in Michigan in the near future.

“Eventually, Tyson 2.0 plans to offer the premium marijuana flower in more than 200 retail outlets across [Michigan] and introduce other products like edibles,” the Michigan Marijuana Report wrote.

Tyson grew a cannabis garden above his $44 million mansion near Desert Hot Springs, California.

According to The Independent, his plans are to expand his 420-acre resort into a luxury venue for music festivals.

Referee Mills Lane examines boxer Evander Holyfield's right ear with ringside doctor Dr Flip Homansky (far left) and Holyfield's trainer Don Turner after opponent Mike Tyson was bitten during a fight at the MGM Grand Hotel and Casino, Las Vegas, June 28, 1997

Referee Mills Lane examines boxer Evander Holyfield’s right ear with ringside doctor Dr Flip Homansky (far left) and Holyfield’s trainer Don Turner after opponent Mike Tyson was bitten during a fight at the MGM Grand Hotel and Casino, Las Vegas, June 28, 1997

Former heavyweight champions Mike Tyson, Lennox Lewis and Evander Holyfield are honored ahead of Wilder's WBC heavyweight fight and Fury's lineal heavyweight title between Tyson Fury and Deontay Wilder on February 22, 2020

Former heavyweight champions Mike Tyson, Lennox Lewis and Evander Holyfield are honored ahead of Wilder’s WBC heavyweight fight and Fury’s lineal heavyweight title between Tyson Fury and Deontay Wilder on February 22, 2020

The champion’s latest marketing strategy had probably been in the works for years. In 2019, Tyson and Holyfield discussed the business venture in a video.

“You might be in business because we’re going to make holy ears,” Tyson said, according to World Boxing News. “Certain edibles that have been bitten.”

“Well, I could do that,” Holyfield replied.

Time has calmed the rage Tyson displayed in the rink in 1997 and Holyfield’s refusal to shed light on the famous fight.

Months after the fight, Holyfield’s attorneys sent Candy Factory a cease and desist letter to halt sales of “Earvander-Tyson Bites”, a concept similar to Tyson’s “Mike Bites”.

Then-owner Frank Sheftel said he sold about 300 pairs of boxed chocolate ears and made a profit of $600 – or $1,051 in 2022 -.

Holyfield’s lawyers accused Sheftel of using her likeness without her permission and demanded the Candy Factory stop selling chocolates and hand over the proceeds.

Sheftel complied and stopped selling the ear-shaped chocolate soon after.

Time has apparently dulled the rage Tyson showed in the rink in 1997, and Holyfield's refusal to shed light on the famous fight

Time has apparently dulled the rage Tyson showed in the rink in 1997, and Holyfield’s refusal to shed light on the famous fight

Tyson first fought Holyfield in 1996 as he attempted to defend his World Boxing Association heavyweight title.

Holyfield won the eleventh round but Tyson complained of headbutting throughout the contest and a rematch eventually took place the following year.

Tyson came out for revenge and in their rematch he bit off Holyfield’s ear twice – with a piece of his ear left on the canvas – before being disqualified and fined $3million on its $30 million by the Nevada State Commission.

It was the first heavyweight fight in over 50 years to end in disqualification.

After Holyfield dominated the early rounds, he was then heard screaming in pain.

The former champ later revealed that he earned significantly more as a result of the situation than the $3 million he was ordered to pay in the incident.

“That’s what makes me funny. Not that I bite his ear, but the money I got fined, I got it back in folds just by taking pictures biting his ear,’ he told about the incident on his podcast, Hotboxin, in 2020.

During his break from the ring after his license was revoked, Tyson made an appearance for WWE at a Wrestlemania event where he was paid over $3 million to be a ‘guest enforcer’.

Commenting on the incident, Tyson revealed he was livid with Holyfield, saying he headbutted him during the fight.

Tyson also told Fox News in 2020, “I bit him because I wanted to kill him. I was really angry because my head had hit and everything. I really blacked out from the whole fight. It took me out of my fight plan and everything.

When asked if he would do it again, Tyson replied: “I say, ‘No, never again’. But I could do it again. Well, if he did what he did to get bitten, I would bite him again. Yeah.’

Tyson first fought Holyfield in 1996 as he attempted to defend his World Boxing Association heavyweight title.  Holyfield won the eleventh round but Tyson complained of headbutting throughout the contest and a rematch eventually took place the following year.

Tyson first fought Holyfield in 1996 as he attempted to defend his World Boxing Association heavyweight title. Holyfield won the eleventh round but Tyson complained of headbutting throughout the contest and a rematch eventually took place the following year.

Tyson came out for revenge and in their rematch he bit off Holyfield's ear twice - with a piece of his ear left on the canvas

Tyson came out for revenge and in their rematch he bit off Holyfield’s ear twice – with a piece of his ear left on the canvas

The two legends have since reconciled and even joked about the incident

The two legends have since reconciled and even joked about the incident

The two legends have since reconciled and even joked about the incident.

‘My realdealbbqsauce.com will make you want to bite someone’s ear off! Ask @MikeTyson – Luv ya bro!’ Holyfield wrote on Twitter in 2012, while promoting his barbecue sauce.

The pair also appeared in a hilarious Foot Locker advert in 2013, in which Tyson returned a piece of Holyfield’s ear to help the shoe retailer promote its ‘Week of Greatness’.

They have also been photographed together on red carpets and laughing at the past.

‘It turned out to be bigger than that [was] because everywhere I went people were like, ‘Man, that’s a good thing,’ Holyfield said of the fight on the Larry King show in 2018.

‘So that made you more famous than you ever could have been?’ asked the king.

“Yeah, I think so,” Holyfield replied.

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