‘Jackass’ launches trading cards with new brand Fanatics Zerocool

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

“Jackass” jesters know how to provoke a reaction.

Shock, confusion, fear, anxiety: these are just a few of the dozens of emotions viewers can feel while watching any of the films in the franchise, all of which feature increasingly dangerous, sufficiently extreme stunts. to cause fractures of the clavicles and testicles. But one feeling in particular seems to be responsible for the franchise’s enduring success over the past two decades: nostalgia.

As throngs of fans rushed to the theater to see the stuntmen’s latest film ‘Jackass: Forever’, they were equally excited to reunite with their old on-screen friends, led by team leader Johnny Knoxville. , that they were curious to see how (in the world!) they could up the ante. But that sense of nostalgia was also a driving force for the “Jackass” team itself, and it’s part of why Knoxville and “Jackass” co-creator Jeff Tremaine were so excited about a new way to showcase their most memorable stunts over the years.

Their new business? Trading cards.

“Jackass” has teamed up with new brand Fanatics Zerocool to auction off a premium trading card game, designed with the band’s individual signatures and photos of their craziest stunts (all taken by the producer, writer and photographer “Jackass”, Sean Cliver, who helped organize the set). 9,500 boxes will be auctioned on the Zerocool website from April 5 at 12 p.m. ET through April 7 at 9 p.m. ET.

“I grew up trading and collecting baseball and football cards, that was a big part of my youth – so the idea of ​​a kid getting excited about a ‘Jackass’ card really excited me,” Knoxville said. Variety. “Packs from my youth included a stick of the worst gum imaginable, but as a kid you loved it.”

When asked if getting into the trading card business made him feel closer to becoming like the sports stars he looked up to, he laughed it off. “I see us more as a band that doesn’t know how to play its instruments well.”

One card features a photo of Knoxville getting hit by a bull, one of the craziest stunts in the new movie that landed him in hospital, while others spotlight rookies such as Eric Manaka , Jasper Dolphin, Sean McInerney, Rachel Wolfson and Zach Holmes. Of course, the pack also includes cards for the franchise’s legacy stuntmen: Steve-O, Chris Pontius, Ehren McGhehey, Preston Lacy, Dave England, and Jason “WeeMan” Acuna.

Courtesy of Fanatics
Courtesy of Fanatics

Image loaded lazily

Courtesy of Fanatics

The “Jackass” collectibles are just the second collectible card pack released by Zerocool since launching the Fanatics brand earlier this month. Created by Josh Luber, the founder of the billion-dollar sneaker market StockX, it is the first trading card brand dedicated to culture and non-sports. Their first collection was a partnership with Gary Vaynerchuck and his NFT VeeFriends project.

While collectible cards were considered a hobby just a few years ago, the market is now valued at $13 billion with a projection to reach $98 billion by 2027. This potential is exactly what Luber was operating when he decided to introduce trading cards (as a hobby and financial asset) to this new fan sector. It also plans to revolutionize the auction process with the first direct-to-consumer technology platform dedicated to “market-based pricing”. Via a blind Dutch auction, there is no starting price and no one can see anyone else’s bids to ensure fair and transparent access to the products.

“The commerce industry is crazy right now, it’s gotten even bigger and more popular than ever, so it’s very culturally relevant to be a part of it,” says Tremaine. He adds that the generational “Jackass” fandom is also what makes the franchise a perfect fit in the trading card business.

“When we released the new movie I realized we had three generations of fans. We have grandfathers who took their sons and daughters to the original movie and now those kids have grown up and had kids” “There are three generations of fans who can enjoy these collectibles.”

Curiously, this isn’t Tremaine’s first foray into the trading card business. The OG “Jackass” team first created trading cards for their “Big Brother” skateboarding magazine in the early 1990s. The publication, which finally ceased publication in 2004, offered step-by-step instructions for the scams and pranks that would eventually morph into the “Jackass” TV series that started it all.

But these “really dumb trading cards” as Tremaine calls them, have nothing on the premium collectibles created with Zerocool. “It’s sort of a reviving of these really bonkers versions of the cards that we’ve created, but they’ve been brought to life at such a high level,” says Tremaine, who seems genuinely impressed with the thickness, glossy texture, and sheet embedded on the new cards.

Does he have a favourite? “Of course it is, that’s the photo of me after being attacked by the Pontiusaurus, covered in drool.”

Sign up for the auction on the Zerocool website and stream “Jackass Forever” on Paramount Plus.

Source link

About Leonard J. Kelley

Check Also

Monkey 47 gin collaborates with Japanese fashion brand A Bathing Ape

Brand collaborations are the hottest retail trend right now. Whether it’s charities teaming up with …