Elton John is an indisputable icon.
Since rising to fame in the 1960s, he has sold 300 million records, raised millions for his charity with the Elton John Aids Foundation and won 10 Tony Awards for his work composing the Broadway musicals Billy Elliot, Aida and The Lion King.
However, not once in his six-decade career did he think his face would appear on a skateboard.
“That’s so cool. I never thought this would happen,” he says, holding up a deck of cards marked with an image of his famous blue and white ’76 Dodgers Stadium look.
“I’m absolutely thrilled and excited,” he continues in the one-minute teaser video for his upcoming collaboration with streetwear brand Palace, which he posted to his Instagram earlier today.
Yes, you read that right. Two British icons – albeit from different backgrounds – come together for a 16-piece collection that pays homage to the best moments from the musician’s wardrobe. Think: t-shirts and sweaters wearing Elton’s crystal-embellished baseball costume (the one Harry Styles replicated for his 2018 Halloween costume), close-ups of Elton wearing his thick-rimmed glasses with the Palace logo transposed onto the lenses, and a retro velor tracksuit similar to the retro Gucci numbers the 74-year-old rocker wears regularly.
While the partnership seems a bit hit and miss, the irreverent streetwear brand, founded by Lev Tanju in 2009, is actually no stranger to musical collaborations. In 2020, she teamed up with English rock band Happy Mondays, while in 2021 the brand paid tribute to the late Whitney Houston with a sold-out collaboration dedicated to the singer.
Additionally, aside from trendy music collaborations, Palace has in the last year alone collaborated with luxury retailers Harrods, photographer Juergen Teller, beer brand Stella Artois and even the NHS.
Considering Elton is topping the charts, it only seems fitting that the national treasure is next to enter the streetwear scene.
The collab drops on Palace’s online store at 11am this Friday; palaceskateboards.com