El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the country’s leading fire-grilled chicken restaurant chain, today announced the launch of Gifts and locomotive equipment, its very first merchandise store. The online store will bring the legacy and history of the El Pollo Loco brand to life through an exciting range of clothing, accessories and equipment selected and handcrafted as part of a Unique exclusive collaboration with three Los Angeles-based Latino designers who embody the LA Mex spirit of El Pollo Loco. – David Flores, Rick Massie and Manny Silva.
As of today, the members of El Pollo Loco’s Loco Rewards™ program will have early access to Gifts and locomotive equipment to purchase each artist’s exclusive clothing and equipment collection. The site will open to the general public this evening at midnight.
“At El Pollo Loco, we’re incredibly proud of our LA Mex heritage, so we wanted to create truly distinctive, high-quality merchandise that truly captures the ethos and culture of our brand and our community,” said Andy Rebhun. , senior vice president. of marketing at El Pollo Loco. “We are thrilled to be partnering with such an amazing group of local artisans on the launch of Loco Gifts and Gear and we believe our family of customers will love the exclusive products they have designed. “
The exclusive product of the collaborators of Loco Gifts and Gear presents different facets of the dynamic Angeleno culture. The collaborators include:
Renowned skateboard designer and muralist David Flores is widely known for his skate industry logos and geometric representations of cultural icons. Over the years he has worked with a wide range of brands and organizations, from Stussy and Nike to the Los Angeles Dodgers and the Mexican Consulate. For his Loco Gifts and Gear product line, he created three skateboards, two trucker hats, two t-shirts, a pair of board shorts and a tote bag.
A native of Venice Beach, Rick Massie became the first Mexican-American professional surfer when he signed with Quiksilver at the age of 18 in 1985 and has been a local legend ever since. These days, he operates Massie’s Ding Repair, meticulously repairing and fabricating surfboards in the backyard of his home in Venice. Massie has teamed up with El Pollo Loco to create a hand shaped fishtail surfboard, as well as a custom t-shirt, swim shorts, trucker cap and handbag.
Mexico-born Manny Silva, aka “The Godfather of Lowriders”, has been building custom bikes in his Compton store since 1973. His famous lowriders are known for their machined handlebars, detailed spokes, specialty badges and designer seats. Now Silva has designed a custom El Pollo Loco lowrider bike for Loco gifts and equipment as well as custom shirts, hoodie and trucker cap.
Loco Gifts and Gear products will be available in limited quantities and are expected to sell out quickly. To shop in the Loco Gifts and Gear store, visit LocoGiftsAndGear.com and to receive early access to Loco gifts and gear, sign up for the award-winning Loco Rewards program at https://www.elpolloloco.com/rewards/.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCOMOTIVE) is the nation’s premier fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its LA Mex artisan cuisine, an innovative blend of traditional Mexican cuisine and healthier foods, for which Los Angeles is known. Since 1980, El Pollo Loco has successfully opened and maintained more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana, while remaining true to its American heritage. Mexican. El Pollo Loco continues to grow and evolve, nurturing the bonds with tradition, culture and with each other through the fire-grilled goodness that makes us feel like family. For more information, visit us at ElPolloLoco.com.