Design details and quick thoughts!

Up close with the design and cabin of Tata Curvv…

Tata Curvv EV has been unboxed with a design that would look right at you! The coupe SUV would feature an all-electric powertrain and a nice interior. We’ve already covered the Curvv, its expected specs, and launch plans in detail in a previous story. Curvv is unlike any other Tatas we’ve seen to date, and isn’t a boring set of lines to look at! Dive deeper into the design in a moment…

Why The Name?

Look at it and you’ll instantly notice that the concept design is bold and striking. It has clean surfaces but with strong edges and strong angles. There are no major “curves” to be seen anywhere outside. So why the name Curvv? We asked them and the folks at Tata found this explanation very interesting:

Tata Motors has been the leader in the EV game in the country and has itself set the EV trends here. Step back and you’ll also find that it was Tata engines that started the SUV game in India, through the Sierra and Safari OG. The manufacturer strives to maintain its title as a trendsetter, by “always staying one step ahead”. The Curvv concept should pioneer the coupe SUV game here (but will it? Remember the Renault Arkana that was recently spotted in test? Well…). Tata hopes to beat the current curve of “electric SUV buyers” with the Curvv! Well, not a bad story indeed…

Detailing the exterior design

Before any further deconstruction, let me shout it out loud – The Curvv is gorgeous! There are enough clues in the various areas of its exterior design to give the unmistakable image of an EV in the mind of the beholder. Thanks to its smooth surfaces, obvious light guides and various angular elements!

tata curvature concept

Although sources have yet to release an official statement on this, the Curvv is built on a heavily reworked version of the Harrier’s platform. It is therefore larger than a Nexon and almost the size of a Harrier. However, a lot has changed in this architecture, which we’ll talk about in a moment.

Tata Curvv is based on the new “Less is More” design philosophy which, in flesh and blood, looks like an obvious evolution of Harrier’s Impact 2.0. Its “coupé SUV” body style gives the concept both visual and aerodynamic advantages. The exterior design features several instances of angular lines and strong edges. The hood looks smooth and imposing. An LED light guide (or light bar) runs the full width of the hood, lending a strong EV character to the front design. The DRLs have a sleek, angular new design and double as turn signals. The front light bar also has an animated welcome feature, which the lights would play nicely with as one approaches the car. Do you remember seeing it on some luxury electric sports cars?

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Where headlights would sit on modern Tata SUVs, the Curvv concept has powerful triangular LED elements. Look closely and you would see a certain amount of Sierra EV in certain areas of the front design!

The most notable highlight of the side profile is the coupe’s smooth, sloping roofline. It blends well with the rest of the design. We loved modern SUV coupes like the BMW X4, Audi E Tron Sportback and Mercedes GLE Coupe for the visual delight offered by their roofs. The Curvv is no different and looks lovely from the side. If one makes visual connections between this roof design and that of the Tigor, don’t be surprised. I would say Tata Tigor had the most underrated roof designs of its time. It almost looked like a coupé, a visual trait that very few have expressed!

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The concept wheels are also aerodynamically designed. They look good and are supposed to offer slight aero benefits as well. Building aero-efficient wheel designs is common practice in the EV space these days. We had recently seen something similar on the MG ZS EV facelift as well. The finishing touch to the side design of the Curvv would be the mirrors which are a sleek camera pair on the concept. However, on the production form, these would mostly be dropped for regular glass units.

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The back design is awesome! This might be the best angle to view the Curvv, for maximum aesthetics. The trunk design reflects the car’s ground clearance well and is neat with smooth surfaces and angular lines. The rear bumper design is also eye-catching. The most magnificent here would be the rear lighting. The LED taillights feature a slightly swept-back design (which might even remind you of the Lamborghini Huracan at times, uh, let’s not go that far!) These sit at each corner of the shell and are joined by a handsome light guide. These light bars are currently gaining more acceptance in the EV space. However, on the Curvv, Tata Motors takes it a step ahead, giving a second element of lighting around the rear windshield. While this may sound cool to many, my tastes prefer to disagree on the most personal note!

Things like prominent wheel arches, loud black cladding and low sills infuse more SUV DNA into the overall design.

tata curvv interior concept
Interior Design Tata Curvv

Interior Design Thoughts

The concept has its cabin design redesigned to the same extent as the body. The interior looks fresh and makes generous use of premium trims and materials. There are several touch surfaces on the dashboard and the center flap. Unlike outgoing models, the Curvv has two neat, well-sized displays for its instrumentation and infotainment, eliminating the “clutter and bustle” that some of today’s cars harbor inside. Tata says this infotainment system will put more emphasis on connected car functionality and efficiency. The climate control has Haptic Touch controls for all of its functions. The car also has a large panoramic glass roof. However, we’ll have to wait for the final shape to know how much of an impact the coupe’s roofline would have on the space and feel of the back row.

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Tata Curvv infotainment system

The concept features a two-spoke steering wheel design, which Tata confirms will be their signature wheel design for years to come. (It’s great to see two spokes coming back into fashion. I’ve always loved recent Skodas for those!) The flat bottom wheel makes good use of tactile surfaces in its design, only has two physical and haptic controls to the rest, and looks great with the Tata logo illuminated.

The interior design is pleasing and should be noted for the color scheme chosen, materials used and design directions adopted.

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Direction Tata Curvv

Powertrain and specs expected

Thanks to its Gen 2 architecture, the Curvv can accommodate larger batteries that can deliver a range of 400 to 500 kilometers per charge. The batteries are said to have faster charge times than we’re used to on the Nexon EV, on both AC and DC chargers. The SUV coupe would have a single engine configuration or, in other words, a front-wheel-drive configuration. However, dual-motor all-wheel drive may also be released in the future depending on market demands. Interestingly, the production Curvv is also said to have selectable levels for its regeneration, which is also known to become more powerful than what’s offered on outgoing Tata EVs.

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Tata Curvv EV Images

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About Leonard J. Kelley

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