While many fashion brands struggle to get involved and give back to their communities, the mission-driven KROST label was born with this in their DNA. A graduate of the NYU Business Program, founder Samuel Krost began his fashion career at Helmut Lang before launching his eponymous brand in December 2018. …
Read More »Skateboard legend Tony Hawk’s 3 tips to position your brand for long-term growth
Tony Hawk is still learning new tricks. The 52-year-old skateboarding legend typically spends six months a year traveling to events, but after the Covid-19 strike he turned to videos and live chat to continue connecting with audiences. . On March 8, Hawk debuts Go ahead, a four-part online documentary series …
Read More »Supreme does not want the unaffiliated mark to be able to register the mark “EMERPUS”
Just reverse the order of the letters in the word “Supreme”, put that coined word on the clothes, then file a trademark application with the United States Patent and Trademark Office (“USPTO”)? This will bring you to the reception of an opposition proceeding with the streetwear brand Supreme, owned by …
Read More »Polestar EV brand plans 15 additional showrooms in US, including Detroit
Volvo’s spin-off brand Polestar is adding more showrooms, and not just in coastal cities considered most favorable for electric cars. Polestar on Monday announced plans for 15 new showrooms, the first to open this spring in Austin, Boston and Denver. These will be tracked by locations in Seattle, South Florida, …
Read More »Conflict of the American brand Supreme over the photo of a Thai monk
The Thai National Office of Buddhism will challenge an American fashion company, Supreme New York, for using the image of a Thai monk on a new shirt. This is not a picture, but of a late iconic monk, Luang Phor Koon, who died in 2015 and revered in Thailand. He …
Read More »Pokémon Launches Global Music Campaign, Brand Partnerships, and Collectibles for Its 25th Anniversary
To celebrate its 25th anniversary, Pokémon launched a limited-edition collection with Levi’s showcasing the brand’s iconic denim styles updated with the bold colors and graphics of the franchise. Playful pieces for adults and kids include graphic t-shirts, trucker jackets, jeans, crew-neck sweatshirts, bags and headwear featuring the game’s popular characters …
Read More »Cohere Capital Completes Strategic Growth Investment in CCS, a Leading Digital Brand and Ecommerce Retailer
BOSTON–(COMMERCIAL THREAD) – Cohere Capital, a Boston-based private equity firm that focuses on investing in leading technology-driven mid-market companies, announced that it has made a strategic growth investment in CCS, based in Portland, Oregon. CCS is a leading digital brand and online retailer of streetwear and skateboarding equipment. This investment …
Read More »“Movement that inspires” – Kia presents its new brand
New brand strategy and future ambitions revealed in a digital showcase Change of corporate name from “Kia Motors” to “Kia” The company implements its long-term “Plan S” strategy to create sustainable mobility solutions for customers Launch of seven new dedicated electric vehicles by 2027 Kia turns to recyclable materials and …
Read More »You can get free skateboarding lessons this summer at the brand new Alexandria Skate Park
Sk8rbois rejoice: a brand new skate park with bodacious bowls and gnarly obstacles has just opened in internationally renowned Alexandria Sydney park. Featuring a competition flow bowl, a more discreet bowl for novices and a large skate area equipped with quarter pipes, rails, ledges and vertical walls for nifty street …
Read More »Streetwear brand Supreme sold to parent company of Vans for $ 2.1 billion
splits: 6 If you’ve walked Fairfax Avenue between Melrose and Beverly Boulevard in Los Angeles in the past few years, you’ve seen the long line of mostly young men outside the Supreme store. They stand in line for days before the popular brand comes up with a new shoe, sweatshirt …
Read More »Despite Covid, brand experiences are alive and welcome
Experiential endeavors these days are just a great reminder to people that the world still exists beyond Zoom screens. In June, we worked with New York City and the Pride Committee to have five custom-wrapped BMW vehicles safely run the planned route of the Pride Day Parade which was canceled …
Read More »Skateboarding brand Huf has bailed out RiNo’s planned store, lawsuits say
Huf Worldwide was due to open a RiNo store in January before withdrawing from its lease, according to a complaint filed by its owner. (Courtesy of Huf Worldwide) Huf Worldwide pulled a 180 on a planned RiNo store. The California skateboarding brand leased 1,877 square feet at 2660 Walnut St., …
Read More »VF Corp. buys streetwear brand Supreme for $ 2.1 billion
The parent company of Vans, Dickies, Timberland and The North Face on Monday announced plans to buy Supreme in a $ 2.1 billion acquisition deal expected to be finalized before year-end . Founded in a skateboard store in New York City in 1994, Supreme clothing became popular with skateboarders, fans …
Read More »TikTok star gives Ocean Spray a boost as brand turns to Thanksgiving
Sometimes a twist of fate can change the course of a business or provide the fuel it needs to shift to a new paradigm. Just ask Tom Hayes, the new CEO of Ocean Spray, a 90-year-old agricultural cooperative of some 700 small family farmers in North and South America. He …
Read More »TikTok’s ‘Dreams’ skateboard star threatens to sue Australian streetwear brand Culture Kings for using his image to sell shirts
TikTok star Nathan Apodaca has sent Australian retailer Culture Kings a takedown request for selling a shirt in his image. Apodaca rose to fame with a TikTok video featuring him skateboarding while singing a Fleetwood Mac song. Merchandise is one of the primary ways online creators can make money through …
Read More »Braille Skateboarding sees success in toy debut as YouTube brand nears million keys sold – ToyNews
Leading skateboarding YouTube channel Braille Skateboarding celebrates its foray into international toy aisles, having found UK retail success with the Smyths Toys Superstores and a global sale that sets it on track for reach the million keys sold by the end of 2020. Braille Skateboarding entered the toy scene in …
Read More »Skateboarding Pro has created a global clothing brand
Before turning 20, Keith Hufnagel had fulfilled a skate fantasy: getting paid to skate through sponsorship deals and cash prizes from competitions. Years of working as a pro, including overseas trips and endless photo ops, convinced him he needed a second career. In 2002, Mr. Hufnagel and his then-wife Anne …
Read More »Keith Hufnagel, skater, founder of the Huf brand, obituary – WWD
Keith Hufnagel, a professional skateboarder who founded skate and streetwear brand Huf, died Thursday at age 46. The cause was brain cancer, according to a statement from the brand, which said he had battled the disease for more than two years. Huf appointed a new chief executive to manage the …
Read More »Skateboard Brand Palace to launch Whitney Houston Merch for charity
There is never a bad time for Whitney Houston merchandise. In honor of the late singer’s induction into the Rock & Roll Hall of Fame this year, skateboard brand Palace is launching licensed products commemorating the singer and her ’90s style. The limited-edition capsule collection features a varsity jacket with …
Read More »Local skate community says thrilled to have a brand new skate park | Things to do
WATERLOO, Iowa (KWWL) – Although this year has brought some unexpected circumstances, the Cedarloo Skateboard Association and the City of Waterloo have managed to create one, a positive addition to the community. They call it the Riverside Skate Park. It took four years, but the Riverside Skate Park was finally …
Read More »Skateboarding legend pulls 180: Jersey City park transformed by brand new skate park funded by Tony Hawk
JERSEY CITY, New Jersey (WABC) – Jersey City unveiled an all-new skate park on Thursday, with help from a skating legend. City officials marked the grand opening of Berry Lane Skate Park, which was funded in part by the Tony Hawk Foundation. The 12,000 square foot park is Jersey City’s …
Read More »Vans Names Tony Hawk Brand Ambassador – Lifestyle
News Office (The Jakarta Post) Jakarta ● Wed 15 April 2020 2020-04-15 09:45 654 fc6853813033f564188675f8bd1f37f2 1 Way of life Tony-Hawk,Vans,skateboard,skateboarder,skateboard,usa To free Retired pro skateboarder Tony Hawk from the United States has teamed up with footwear brand Vans as a global brand ambassador. As part of the partnership, which is …
Read More »CHRIS HASLAM LAUNCHED A NEW CHARITY CONSULTING BRAND
Like the subprime mortgages of the mid-2000s, there are far too many brands of skateboards owned by professional skateboarders today. So when we heard that Chris Haslam was starting one to avoid retiring, we didn’t think much about it. But unlike most brands, Brainchild Skateboards has more purpose, in that …
Read More »Skateboarder Erik Ellington talks about new Human Recreational Services brand – Footwear News
“Now is the perfect time to launch a collection of raised shoes that caters to people who have been influenced by skateboarding” said Erik Ellington, founder of the new Human Recreational Services brand, adds: “but not necessarily the skateboarders themselves”. The 42-year-old professional athlete’s goal was to create a line …
Read More »Perfect Hydration signs pro skateboarders David Loy and Dan Mancina as brand partners
LOS ANGELES– Perfect Hydration – ultra-purified alkaline water with electrolytes – announced it has signed pro skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, pH 9.5+ …
Read More »Supreme brand highlights: a decade in review
It’s hard to argue that a singular streetwear brand has had a bigger decade than Supreme. James Jebbia’s brand began the 2010s as the most exclusive and sought-after lines among the streetwear niche community. By the end of 2019, Supreme’s box logo had become one of the most recognizable symbols …
Read More »Illegal Skateboarding launched this cutting edge helmet brand: here’s how
Home »Winter» Skiing »Illegal Skateboarding launched this brand of advanced helmets: here’s how Sweet Protection manufactures some of the most advanced ski, bike and whitewater helmets on the planet. But its roots can be traced back to illegal half-pipes hidden in the woods of rural Norway. It is the story …
Read More »Christie’s will offer 105 “Supreme” bundles, including almost all of the brand’s skateboard designs
A limited edition Courrier 90 Trunk in red and shite monogram with silver hardware by Supreme has a high estimate of $ 60,000. Courtesy of Christie’s Text size Christie’s will be showcasing over 105 sets of Supreme collectibles, including 230 individual skateboards that represent nearly all of the designs produced …
Read More »Loaded Boards announces the launch of the electric skateboard brand Unlimited x Loaded in partnership with Unlimited Engineering
One of the unique features of this system is the ability to apply it to any skateboard. So if you have a favorite map you want to use that’s an option, or go all out and treat yourself to one of the finely curated setups using the Loaded, Paris, and …
Read More »Heron Preston launches branded ’90s skate-inspired basketball skateboards
Today, Heron Preston and Jacuzzi are bringing basketball skateboards to the world. The collection is inspired by the skate culture of the 90s and the connection between skateboarding and basketball. It’s an original idea from Jacuzzi, with a little mentoring from Preston. The brand is inspired by the parallels between …
Read More »Kochi-based skateboard brand Merkabah Boards ready for Indian streets
Indian streets are crowded. Many elements of western street culture like busking and skateboarding are struggling to establish themselves in the country for this reason. But, the trust of people like E Francis Kurian aka Franky, the founder of Merkabah Boards, saying that “we find our own ways even though …
Read More »Skateboarding Fashion Brand Now Serves Filipino Vegan Food
Openings Adams Morgan’s Spacycloud (née sPACYcLOUd) was originally a skateboarder fashion brand, but is now turning into a vegan restaurant. Washington City Paper reports on the restaurant, which will stay open late and serve kombucha cocktails and Filipino-inspired herbal dishes. Gifts Plan to be at Dupont on the morning of …
Read More »Chase Christensen launches skateboard brand – North Texas Daily
Chase Christensen’s bedroom is filled with bright pink skateboards and smiley faces. On her window sill are stacks of fingered skateboards, marked with a laser cutter from the UNT art building. Plank mockups hang on the wall, featuring different designs, colors and face shapes with fun phrases like “thicc necc” …
Read More »Rochester’s Kodak brand rolls with skateboarders
Kodak film, Kodak print … Kodak Skates? The iconic Eastman Kodak Company brand, with its recognizable colors and logo in yellow and red, will accompany skateboarders this year as part of a collaboration with California-based Girl Skateboard Co., a well-known skate brand. The product collection includes boards, wheels and apparel …
Read More »Ed Sheeran’s Favorite Skate Brand, Plus Other Cool UK Skate Labels | British GQ
Everyone loves Palace, right? The oversized triangle logo is as ubiquitous at London Fashion Week Men’s as it is at Southbank and skateparks (and across the US, with Jay-Z and Rihanna among celebrity fans). There’s a reason for that and it’s that the brand, founded in 2009 by Lev Tanju, …
Read More »How ASAP Ant Created A Successful Skateboarding Brand Without Skating A Day In Their Life
ASAP Ant founded Marino Infantry, a skate-inspired brand, almost 10 years ago. According to him, the big breakup of Marino Infantry came when ASAP Rocky wore a Marino Infantry T-shirt in the “Peso” music video. “The brand has been around since I was 14, but it didn’t really work until …
Read More »Skateboarder Tony Hawk Says He Needs To Destroy His Brand To Know Its Value – Quartz
Today, Tony Hawk’s brand is pretty much beyond reproach. The action sports poster is “considered athletically talented, with performances that deliver thrills,” notes Leigh Steinberg, a sports agent who has represented more than 300 top athletes. On top of that, the pro skateboarder is “smart, handsome, with a pleasant personality,” …
Read More »Capturing the local London skateboard brand, in pictures
The Palace Wayward Boys Choir doesn’t sing – and their titular palace is a rental house near Waterloo Station in London. Instead, the boys form a London skateboard gang – and have gone from shooting shaky videos to lending their name to the city’s cult fashion brand, Palace. This week, …
Read More »Film student blasts path to success with skateboard brand – Golden Gate Xpress
At 17, Sam Gershwin peered intently over his father’s shoulder as his experienced hands moved across Canadian maple to shape Gershwin’s first hurried skateboard at home. As a craftsman carpenter, Gershwin’s father showed him the ins and outs of pressing his own boards in their garage at home. What started …
Read More »The Rise of Palace: how today’s coolest skate brand went global
If you’re a skateboarder, chances are you’ve discovered Palace for the first time thanks to their poor VHS edits. If you love the internet, you’ve probably found the mark on some obscure underground blog, a fashion forum, or on the back of your favorite rapper’s creative director. And if you’re …
Read More »PAUL RODRIGUEZ RELEASES MORE INFO ON HIS NEW BRAND, PRIMITIVE SKATEBOARDS
At first glance, Paul Rodriguez’s new venture doesn’t look like anything too far from the norm. With a small team and board graphics that look a bit like the old Plan B, skateboarders might think it’s more or less the same. Honestly, I did too, until I got the chance …
Read More »EVERYTHING YOU WANT TO KNOW ABOUT BRIAN WENNING’S NEW BRAND: LOCKDOWN SKATEBOARDS
It’s not just a rumor, Brian Wenning has really launched his own brand of skateboarding. The past two years have been crazy, but instead of lying about it, Brian came out and spoke honestly about some of the issues he was facing: the probation period, the drugs, and why things …
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