Skateboard brand

Teacher saves skateboard brand for non-skaters

DALLAS – Jordan Fjordbak’s mission is to bring inclusive skate fashion to non-skateboarders in Dallas. The Oak Cliff, Texas high school teacher turned back-end app developer bought Trademarked Skate Co., a Michigan company started by non-skaters for non-skaters. Fjordbak, 29, says purchasing a unique bright yellow jumpsuit from a collaboration …

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WL Gore launches Viev, the DTC GORE-TEX brand

WL Gore & Associates, the company behind GORE-TEX, is entering direct-to-consumer retail. Over its 63-year history, the Delaware-based materials company has sold GORE-TEX, its iconic waterproof fabric valued for its durability, breathability and brand visibility, to brands that use the material to manufacture water resistant clothing. Recent examples include Reebok, …

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Dundee graduate creates unique skateboard brand

The Bonny Company: Dundee graduate creates unique skateboard brand Calendar An icon of a desk calendar. to cancel An icon depicting a circle with a diagonal line across. Caret A block arrow icon pointing right. E-mail An icon of a paper envelope. Facebook A Facebook “f” brand icon. Google A …

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Adweek’s 2021 Brand Genius winners

Even with the post-9/11 recession and the 2008 economic collapse in the rearview mirror, few economic calamities have matched the speed and fear that accompanied the coronavirus. Last year, as companies in the service sector closed their doors and layoffs spread like wildfire, U.S. GDP took a nauseating 3.5% drop. …

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