What does a skateboarder really look like? In an interview with Bloomberg, Latosha Stone explained that most people would visualize a white man with long hair. Stone loves skateboarding and she owns a skate brand called Proper Gnar, which is the first black woman-owned skateboard company. While incorporating her creative vision, Stone sells skateboards, hats, and accessories through her business, and black women are often featured in her art. Stone even sells the boards in China now, according to Bloomberg.
“My passion for skateboarding started when I was very young. I had seen all the kids in the neighborhood doing it and wanted to try it too. Stone said in the Bloomberg interview.
Stone told Bloomberg she wanted to get more women and minorities to try skateboarding. Stone’s love for sports spreads. However, with a useful promotional boost, Proper Gnar achieved a high level of recognition.
In 2020, BlackBusiness.com reported that Proper Gnar was founded in 2013 and has seen “a dizzying increase in popularity and product orders,” after Beyoncé Knowles featured the company in her online Black Parade business directory. belonging to blacks. BlackBusiness.com also mentioned that Stone’s skateboards were featured on the HBO TV show about Skaters Called Betty.
Stone’s daring decision to do something maverick underscores that entrepreneurship can be discovered in non-traditional industries. Lack of representation does not necessarily indicate that an idea has no potential.
The Proper Gnar website states that Stone is an artist who creates hand drawn designs and daring pieces. Plus, Stone is giving other artists a chance to shine through the collaboration. A Yahoo! The LIVE finance interview revealed that Stone is from a small town in Ohio. Nonetheless, she said she believed little black girls should be able to pursue their interests, including skateboarding.
“Don’t let people put you off, go ahead,” Stone said during the Yahoo! Finance the interview LIVE.
It looks like Stone is following his own advice.