Vitality will focus on the pursuit of a purposeful existence for everybody

DENVER, March 21, 2022 /PRNewswire/ — Today, Balance Athletica announced the refresh of its fast-growing athleisure brand, including the unveiling of its new name: Vitality. Vitality is a family business, with inspired sports designed for everybody in their pursuit of a useful existence. The move to Vitality represents the opportunity to rise and evolve nearly four years after its inception.

Co-founded by CEO Taylor DilkCEO Steve Dick, and head of design Chloe Chamberlain, Vitality is seizing the opportunity to further develop what has become one of the fastest growing companies in the sports leisure industry. After initially launching Chloe’s Garage in 2018, Vitality quickly grew to a 50+ employee company and expanded to a 35,000 square foot corporate headquarters and distribution center in denver.

“I’m excited about Balance’s evolution into Vitality. Our mission of inclusivity, our commitment to our customers, and our focus on clothing that inspires confidence will remain front and center. A sense of purpose is one of the most in our lives and Supporting everyone in their pursuit of a meaningful existence is a concept we believe in wholeheartedly. What started as a pursuit has now turned into a goal. We look forward to embracing this evolution and this forward movement that is rooted in Vitality’s mission.
Taylor DilkChief executive officer

“We all want to feel a sense of belonging and for the people around us to uplift us and challenge us to rise to our true potential. As we grow, our community grows with us. We have done moving our intention from perfection to purpose, living a vibrant life full of passion.With that comes Vitality.
Chloe Chamberlainhead of design

“Evolution is about taking intentional steps to improve every day. Whether it’s a big step or a small step, what matters most is that you move forward. We know that if we take action every day, collectively as a team, and as long as we hold each other accountable for taking those actions, we will evolve. The move to Vitality embodies that evolution and elevation as a brand, and we are in a magnificent position to take everything to the next level.
Steve DickCEO

Through its renewed growth, Vitality will focus on elevating the key pillars of its corporate philosophy and operation. This includes upgrading its fulfillment operations and offering 24/7 customer service. Vitality will also take steps towards an eco-friendly future, including packaging and fulfillment – ​​which is expected to be rolled out throughout 2022 and beyond.

The company has donated more than $440,000 to organizations in the United States and denver who help those in need. Under Vitality, that same return commitment will continue to be part of its identity. This includes going even further than monetary and product donations to be more integrated with key organizations throughout the year and amplify meaningful causes on their platform.

The brand’s commitment to inclusivity in all aspects of its business will remain a top priority. This includes its inclusive and celebratory sizing mission – most notably in its product assortment and designs for women and men, offering sizes ranging from XXS to XXXXL. Vitality is constantly expanding its options to serve everybody.

The brand will officially transition to Vitality online, on social media platforms and for all future product releases in the coming weeks.

Vitality is a denver-athleisure brand specializing in size-inclusive sportswear with a mission to bring inspired athletic wear designed for allbody in their pursuit of a useful existence. Vitality, formerly known as Balance Athletica, was founded in 2018 by Chloe Chamberlain, Taylor Dilkand Steve Dick. The brand offers high-end and timeless sportswear to the fitness industry. Born out of a major gap in sportswear including sizing, the Vitality product is available in XXS-XXXXL size ranges; designed to complement any body while providing an outlet for expression.



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